Biz Cue is a Reminder App that makes it easy for citizens to take care of their interactions with state agencies in one place. Biz Cue compiles and presents all the information needed to take action.
In a busy world, it’s a challenge for citizens to keep up with tasks they must fulfill with state agencies. The current way they are notified is outdated and cumbersome. In addition, citizens are generally uninformed and frustrated about the entire process.
Create a Mobile Reminder App (iOS and Android) that helps people to track essential dealings, such as license renewals, property tax deadlines, etc.
We had a kickoff meeting to ensure all stakeholders were heading in the same direction and learn about the business goals and how we would solve problems.
I looked at similar apps to learn what’s working well and what could be improved.
The apps contain some standard features:
I interviewed stakeholders to uncover user needs and issues.
Many questions arose from these interviews:
How could we make it easier to notify citizens of important dates?
How could we direct them to take action in a timely manner to help them avoid missing deadlines?
Using information from the findings, I defined 3 personas representing our target audience.
I held a workshop with stakeholders to generate ideas and compiled a list of possible features using the I Like, I Wish, What If ideation method.
We couldn’t include all of these features for MVP, so we had to prioritize and choose what could serve as the best solution possible for our users.
I based the site map on the primary features of the app. These features would become part of the navigation.
I synced with the development team to ensure the data on the screens could be retrieved from the database.
2 paths had to be considered:
I created wireframes and presented them to stakeholders for feedback. We learned that our onboarding process was overwhelming, and we simplified it. After working through a few iterations, I developed the layouts below.
Once the wireframes were approved, I followed their brand guidelines and translated them into high-fidelity screens in preparation for testing.
I created a prototype to perform usability testing to uncover issues and measure the ease of use.
The goal of testing was to:
I ran a moderated test and observed participants as they completed tasks.
We received a lot of positive feedback from the usability testing. The overall design and layout of Biz Cue were simple and user-friendly enough for participants to navigate through the app and add services.
I needed to increase the size of some of the fonts and icons so it was clear, easy to understand, and tap.
I incorporated feedback into the final mockups before handing them off and the flow to the Development Team for guidance as they coded the app.
This project had a lot of requirements with little time to iterate. I would have liked to have access to real users and conduct more testing, which is very important when building an app. I had to rely on stakeholders’ insights to develop the features.
I learned how important information architecture is. The goal was to inform the user within seconds.
I’m proud of the work achieved within a short amount of time.